Manchester City Football Club has expanded its global online presence by launching ten new international websites.
In addition to the Club’s official site in English and its existing Arabic and Mandarin Chinese versions, fans will now be able to view online content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
Created to cater for the Club’s growing fan base abroad, the international websites ensure that City supporters from more than 160 countries will now be able to access Manchester City content in their own language. Overseas fans will be directed automatically to their countries’ native language websites depending on their global location.
In creating the ten news sites, the Club can now reach up to 80% of the world’s internet connected population.
Manchester City CEO, Ferran Soriano, said: “Manchester City’s popularity and global fan base is growing at a fast pace. We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.”
Diego Gigliani, Director of Marketing, Media & Fan Development for City, added: “With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”
Take a look at City’s new global communications empire by clicking on to the following link
Video: http://www.youtube.com/watch?v=DH_Ov47PPig&feature=c4-overview&list=UUkzCjdRMrW2vXLx8mvPVLdQ