Manchester City Football Club has today announced a new partnership with Thailand’s leading car battery brand, GS Battery.
Building on recent commercial successes in the region, the deal will see the Japanese manufacturer of automobile and motorcycle batteries become the Club’s Official Car Battery Partner for Thailand.
Established in 1885, GS Battery was the first to invent and produce the lead-acid storage battery changing the battery industry forever. In addition to car batteries, GS also manufacture power supply systems and lighting equipment from their 28 factories in 14 different countries.
Tom Glick, Chief Commercial & Operating Officer for Manchester City, said: “GS Battery’s reputation for technological research and development speaks for itself. Their hallmark for perfection and achievements worldwide over the last century are well documented and to partner with such an iconic brand in Asia is not only an honour for City, but also a statement of intent, as we continue to build a global Club of the future.
“We are striving to build a high performing football club to be enjoyed by our growing fan base around the world, whereas GS Battery also strives for continuous technological and environmental advancement in order to develop the highest quality products for its customers. This shared vision will allow both organisations to passionately deliver a more exciting football experience for fans across Thailand.”
This sentiment was shared by Mr Prakasit Pornprapar, Executive Director of Siam GS Sales Co Ltd, who added: “Manchester City is internationally recognised as a football club for the new generation of football fans. Within a short period of time, they have already gathered over 2.3 million supporters in Thailand.
“Our partnership with City will not only help create a new era in Thailand’s football development, but also simultaneously enable GS Battery to broaden its brand awareness and build confidence in our products, for both existing and new customers.
“Through supporting our local football industry by sponsoring the Thai Premier League and Division 2, and partnering with Manchester City, it is hoped GS Battery will help raise the international standard of our local game, while helping to create opportunities for Thais to one day enter world football in the near future.”
Under the deal, GS Battery will film a TV advert with City players, to be aired on television in homes across the country’s 69 million strong population. In addition, GS Battery will also be activating its partnership using City’s crest and player imagery on packaging, POS and marketing material throughout their vast sales networks, across Thailand.