Manchester City’s parent company City Football Group has unveiled Wix.com as its web development platform provider in a new global partnership which sees the company become its official website design and hosting partner for its clubs, Manchester City FC, New York City FC and Melbourne City FC.
Wix.com will first collaborate with Manchester City engaging with fans across the club’s digital channels including their website and extensive range of social media networks.
The Wix brand will also have a presence on matchdays at the Etihad Stadium appearing on the club’s pitchside LEDs during Premier League, FA Cup and League Cup games.
The partnership officially kicked off today with the release of an online video featuring Manchester City FC players Pablo Zabaleta, Fernandinho, Nicolas Otamendi and Raheem Sterling.
In the video the players can be seen building a Wix website dedicated to the fans and the chants they love as former professional footballer and pundit, Chris Kamara, commentates on every click.
The video also served as inspiration for the creation of an all new Wix website ‘Sing Loud, Sing Proud’ where Manchester City fans can listen to some of their favourite chants, and later on upload their very own renditions of the City songs they love.
The partnership will give Wix.com users and fans of all three CFG clubs the chance to win hospitality tickets to selected fixtures as well as “money can’t buy” experiences that range from attending first team training sessions to joining the teams for away games.
Omar Berrada, group commercial director for City Football Marketing, which brokers City Football Group’s commercial partnerships, said: “We are excited to announce our new partnership with Wix, who offer a unique website design and hosting platform that reflects City Football Group’s passion for creating an innovative and engaging product.
“This partnership will not only introduce our clubs’ global fan bases to an easily accessible online tool, but will also provide them with increased opportunities to get closer than ever to all the on the pitch and behind the scenes action taking place across Manchester City FC, New York City FC and Melbourne City FC.”