Manchester United has unveiled a three-year global partnership to promote the forthcoming EA SPORTS FIFA 17 football game.
United will take centre stage in the promotion of FIFA 17 The Journey, a narrative-driven mode available only on the latest generation of consoles, where players live their Premier League story through Alex Hunter, a young apprentice who gets his shot at the big time.
A trailer, which can be seen at easports.com/fifa/manchester-united-official-partner, shows Alex starting his journey at Old Trafford.
Throughout the partnership, EA SPORTS will gain access to United players for a unique FIFA tournament during the season, and gaming pods will be set up in the stadium as well as the Aon Training Complex.
The main focus of United’s work with EA SPORTS will be online, as this partnership will allow fans to gain unique access to Manchester United through FIFA 17.
Fans will be able to access exciting content, including interactive experiences, social campaigns, wallpapers and FIFA 17 covers they can download from manutd.com, providing new and innovative ways for supporters to get closer to the club.
Manchester United Group managing director Richard Arnold said: ‘The ability to bring sports fans together is in EA SPORTS’ DNA.
“By having these innovators on board with our family of global partners, we are pledging to our 659 million followers that they can look forward to great content and concepts over the coming seasons.
EA SPORTS vice president of marketing Jamie McKinlay added: “We are very excited to be joining Manchester United as a global partner.
“It’s a great opportunity for us to create even more authentic experiences for our players and bring fans of one of the most storied clubs in the world closer to the team and its star-studded line-up.”