Manchester City has announced a new partnership with mobile fan engagement technology company Ballr as it bids to reinforce its links in the Far East.
It will see the Live Fantasy Sport App become an official partner of the club in China, India, Indonesia, Thailand, Vietnam and Singapore.
Ballr Football, which launches in October 2016, is a free gaming platform that allows fans to connect, compete and communicate during real-time sporting events.
With a focus on the English Premier League, sport fans can access the app to compete in real-time for the chance to win exclusive merchandise and once-in-a-lifetime experiences, including a trip to the Etihad Stadium to watch Manchester City play and to meet the players after the game.
Damian Willoughby, senior vice-president of partnerships, City Football Group, said: “Our new partnership with Ballr is an exciting opportunity to engage with Manchester City fans in the digital sphere and to offer them further opportunities to connect with the Club.
“Manchester City are committed to enhancing the fan experience and bringing supporters together. Ballr shares these values with us and we look forward to building this partnership together.”
Sam Jones, CEO of Ballr, who founded the Singapore-based company in 2015, added: “We are delighted to be announcing a partnership with one of the most exciting teams in the world, Manchester City.
“Their fan base in Asia is growing rapidly and this is an opportunity for their fans to have an even greater connection with the club.”