New manager Louis van Gaal is relishing the challenge of reviving the fortunes of Manchester United. The 62-year-old Dutchman was speaking today at Old Trafford where he was unveiled at a packed press conference. “When people talk about Manchester United there are a lot of expectations. And because of that it is a great challenge […]
Manchester United sign noodles deal
Manchester United Football Club has today announced a multi-season sponsorship agreement with international food brand Nissin to become a Global Partner of Manchester United With its founder’s philosophy, “food and sports are the wheels to drive health” Nissin is committed to improving the health of the world by driving increased participation in sports, and providing […]
Manchester United television channel enters HD era
MUTV, Manchester United’s in-house TV channel, is today celebrating a landmark moment as it starts transmitting in stunning HD for the first time. As part of the launch, which has seen the channel undergo a full brand refresh, supporters will have the exclusive opportunity to watch every one of Louis Van Gaal’s first four games […]
Manchester United seal world record kit deal
German sportswear firm adidas has confirmed a world record £750 million kit sponsorship deal with Manchester United, starting in 2015/16. The new “global technical sponsorship and dual branded licensing deal” partnership, underlines United’s status as one the best performing-football business in commercial terms. Herbert Hainer, adidas Group chief executive said: “We are excited to team up […]
Manchester City’s university challenge
Manchester City has finalised a 10-year educational link with Manchester Metropolitian University. It maintains the partnership, which also includes the city council, will “enhance the sporting and educational legacy in the city”. In a statement the university said it would cover a variety of programmes that will create a platform for community engagement and sports development. This will […]