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Manchester United hit the jackpot with £900m adidas kit sponsorship deal

August 1, 2023 by Tony Bugby

Manchester United has scored after landing a record-breaking kit sponsorship deal.

The Reds have renewed their partnership with German giant adidas in a £900m deal over 10 years in what is believed to be the biggest deal of its kind in football.

Adidas will continue as the Premier League club’s official kit supplier with the latest deal running until June 2035.

United said the arrangement has a minimum cash guarantee of £900m, “subject to certain adjustments”.

Chief executive Richard Arnold said: “The relationship between Manchester United and adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance.

“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”

Bjorn Gulden, adidas chief executive, added: “We are extremely proud to announce the extension of the contract with Manchester United – adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation.

“We will combine tradition and innovation to please both the players and the fans.

“We look forward to continuing our partnership with one of the most iconic clubs in football.”

United reunited with adidas in 2015/16 after a 23-year break.

Filed Under: Manchester United Tagged With: adidas, bjorn gulden, Richard Arnold

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